At BornRed, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, place an order, contact us or otherwise use our services.
Our online store is powered by Shopify, which helps us provide and operate our website and e-commerce services.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with BornRed, we may collect personal information including:
- Your name
- Email address
- Telephone number
- Billing and shipping address
- Order and purchase information
- Payment and transaction information
- Account information, if you create an account
- Information you provide when contacting customer support
- IP address, browser, device and network information
- Website activity, browsing behaviour and cookie information
Payment information may be processed by Shopify and our payment service providers. BornRed does not normally store your full payment card details directly.
2. How We Use Your Information
We may use your personal information to:
- Process payments and fulfil your orders
- Arrange shipping and delivery
- Process returns, refunds and customer service requests
- Communicate with you about your order
- Maintain and manage customer accounts
- Detect and prevent fraud or suspicious activity
- Improve our website, products and shopping experience
- Analyse website traffic and performance
- Send marketing or promotional communications where permitted
- Comply with legal, regulatory, tax or other applicable requirements
3. Shopify
Our store is hosted and supported by Shopify.
When you visit, browse or purchase through BornRed, Shopify may collect and process certain personal information in order to operate the website, provide checkout and transaction services, maintain security and improve its services.
Information submitted through our website may therefore be processed by Shopify and its service providers, including in countries outside your country of residence.
Shopify may also process certain information for its own purposes where permitted by applicable law. You can learn more about how Shopify handles personal information through Shopify's Privacy Portal.
4. How We Share Your Information
We may share personal information with trusted third parties where necessary to operate BornRed and provide our services.
These may include:
- Shopify
- Payment processors
- Shipping and delivery providers
- Fulfilment partners
- Customer service providers
- Analytics providers
- Marketing and advertising platforms
- Website and technology service providers
- Professional advisers
- Government or regulatory authorities where required by law
We only share personal information where reasonably necessary for these purposes.
BornRed does not sell your personal information for money.
Depending on your location, certain privacy laws may treat some advertising-related data sharing as a “sale” or “sharing” of personal information and may give you the right to opt out.
5. Cookies & Advertising
Our website may use cookies and similar technologies to:
- Keep the website functioning properly
- Remember your preferences and shopping cart
- Support checkout
- Understand how visitors use our website
- Measure website and advertising performance
- Provide personalised or relevant advertising where permitted
Depending on your location, you may be able to manage your preferences through the privacy or cookie controls shown on our website.
You can also adjust cookie settings through your browser, although disabling certain cookies may affect some website functions.
Shopify provides customer privacy tools and region-specific privacy controls that merchants can configure for different markets.
6. Marketing Communications
If you subscribe to BornRed marketing communications, we may send you emails or other messages about:
- New products
- New collections
- Promotions and offers
- Brand news and updates
You may unsubscribe at any time using the unsubscribe link included in our marketing emails.
Even if you unsubscribe from marketing, we may still send you important transactional messages relating to your order, payment, delivery or customer service request.
7. International Data Transfers
Because BornRed operates online and serves customers internationally, your personal information may be transferred to, stored or processed in countries outside your country or region of residence.
This may occur through Shopify, payment providers, shipping providers and other service providers.
Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.
8. Data Retention & Security
We retain personal information only for as long as reasonably necessary for purposes such as:
- Processing and maintaining orders
- Customer service
- Fraud prevention
- Accounting and tax requirements
- Legal and regulatory obligations
- Resolving disputes
We take reasonable measures to protect personal information against unauthorised access, misuse, loss or disclosure.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
9. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information, including the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of certain information
- Object to or restrict certain processing
- Withdraw consent where processing is based on consent
- Request a copy of certain personal information
- Opt out of certain targeted advertising or data sharing
- Unsubscribe from marketing communications
These rights vary depending on applicable law.
If you would like to exercise a privacy right, please contact us using the email address below. We may need to verify your identity before processing certain requests.
Customers in certain jurisdictions may also have privacy rights relating directly to information processed by Shopify. Shopify provides a privacy portal for these requests.
10. Children's Privacy
BornRed is not specifically directed at children.
We do not knowingly collect personal information from children where prohibited by applicable law.
If you are a parent or guardian and believe that a child has provided personal information to us improperly, please contact us so that we can review and, where appropriate, delete the information.
11. Third-Party Links
Our website may contain links to third-party websites, social media platforms or other services.
BornRed is not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policies of any third-party website or service you choose to use.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable legal requirements.
Any updated version will be published on this page with a revised “Last updated” date.
13. Contact Us
If you have any questions about this Privacy Policy, how we handle your personal information, or would like to exercise your privacy rights, please contact us at:
Email: bornred2026@gmail.com
We will respond to privacy-related requests as soon as reasonably possible and in accordance with applicable law.